SEO Marketing (Search Engine Marketing.... Google?)
Building/Designing/Devloping or creating your website Search Engine ready is of great importance. We specialise in SEO packages that include the following:
- Keywords analysis: Analysis of relevant keywords and phrases that have high search frequency but low competitors Title tag: Each page must have a unique title consisting of company and followed or preceded by 3 keywords Meta tags
- keywords: 5-15 keywords per page keeping keywords distinct for each page Meta tags
- description: Description of company containing 3 keywords in the description, keeping description distinct or each page and humanly readable H tags: Make use of the <h1>, <h2>, <h3> tag in a page to use keywords on the page Strong tags: Bolding some of the keywords with the <strong> tag in the content Alt Tags: Using 1-2 keywords in the alt= attribute in the first 3-5 <img> tags (image) in the HTML <a> tags: Use 1-2 keywords in the title= attribute in the <a> link tags Sitemap: created sitemap page for internal linking, accessible from the footer Homepage content optimisation: Home page to includes service /product description that contain keywords and search phrases where possible Manual Submission to search engines: Submittion of websites manually to Google, Bing (Microsoft MSN) and Yahoo XML (Local and/or International) sitemap submission: Submission of an XML (code) site map to the Google, Bing and Yahoo, Geo Target the desired market to specific areas
- Google Analytics: Create Google analytics account for advanced statistic and analytics Google Maps listing: Submitting of websites to Google Maps if client wants a geographical presence Directory Submission: Submitting website to 500 - 1300 external directories to build up page rankings and create inbound links, submission is spread over 6 weeks to ensure positive rankings
- Writing of articles: Copywriting of service and product related articles for digital use, referencing then back to our website
- Page Rank: Focussing on max 2 keyword phrases and incorporating in above technique, we aim to achieve an guaranteeing page rank on 1st page of search engine
- Analytics (monthly): - Visitors: Visits, Bounce rate, visitor geographically, returning, etc
- Traffic sources: direct, referring, search engines, keywords
- Content: top content, top landing pages and paths, top exit pages and paths
- Queries: search queries that is logged by crawlers
- Keywords: search queries that is logged by crawlers
- Referring site: inbound links from other sites
- Adjustment of On Page SEO (monthly): Adjustment of keywords, keywords in content, home page content, etc as a result from analytics / webmaster tools report. Update our website with new articles
- Reporting (monthly): Send Google Analytics, Executive overview of findings, Report on adjustments that has been made, Ranking report per specific keywords phrases.
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