What is Guerilla Marketing?

• A Concept that is launched as a campaign that has high risk but maximum results (Revenue/Profit)
• Taking Chances

EXAMPLE:
In 2003 we were involved in the re-launching/re-awareness of the VESPA brand in South Africa. The client wanted to generate more sales (maximum sales) to increase the sales margins within our country. So what we did was a considerable risk, yet calculated.

We created a duplicate traffic fine (Those days small 10 mm x 20 mm paper). Instead of having the SA departments normal lingo on it, we did the layout exactly as if it looked like a traffic fine BUT inserted our COPY based on a marketing strat for VESPA. People were furious, why they saw a number and did not read the fine per say, we were in the press, those whom read it bought it!!!!!

Sales increased 26% in 1 week. Want to know more?

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